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Google Kaise Kaam Karta Hai?

Google duniya ka sabse bada search engine hai jo har din billions of searches process karta hai. Par sawal ye hai ki Google kaam kaise karta hai? Jab aap a query search karte ho toh Google ka algoritm uska jawab itni jaldi kaise provide karta hai? Ye sab samajhne ke liye humein Google ke crawling, indexing, aur ranking system ko samajhna hoga. 

Google Engine ko samjha utna aasan kaam nahi hai. Har ek factor and feature itna complex hai that if you cannot go step by step through every rank you will get bad results. A “heads up” before starting this guide, it’s not a “one fits all guide” but rather a rough draft to help you figure some aspect of your website around it. 

Ye sab samajhne ke liye humein Google ka crawling, indexing aur ranking systems dekhna hoga. In this guide we will look at how Google scans a webpage, stores it in its database, and ranks the best results.

1. Google Ka Kaam Karne Ka Basic Framework

To comprehend the Google search system, here are three major processes:

A. Crawling (Scanning the Web)

Google gooey ek web crawler googlebot kehte hain jise naye aur updated webpages milte hai. Crawler mool roop se ek webpage ko scan karta hai aur uske links ko follow karke naye pages tak pohoch jata hai.

🔹 Google Crawling Process:

1. Should a new webpage get created or a page gets updated, Googlebot scans it.
2. Crawlers follow internal and external links to access new content.
3. Website owners can restrict or allow Googlebot crawler's access by means of Robots.txt files and meta tags.

B. Indexing (Data Ko Store Karna)

Google ‘crawling’ ke zariye web ke kisi page ka content padhne ke baad copy ko apni google index database mein store karta hai. Google indexing ek webpage ka page keywords, images, headings aur samandit metadata ko ek organized sa system mein save kare karta hai.

🔹 Indexing Factors:

• Page content quality:(Page content asli aur valuable hona chahiye.)
• Page ka structure aur HTML tags (title, meta description, headings aur unka structure)
• Mobile friendless and page speed performance.

Agar kisi page ne noindex meta tag bulkhar google ko samajhate hain, wo page ko index nahi karta.

C. Ranking (Search Results Dikhana)

When a user inputs a search query, Google retrieves relevant pages from its index and ranks them. Various factors like the following impact ranking:

1. Keyword Relevance – Does the page correspond to the user’s query?
2. Content Quality – Is the content unique, informative, and valuable?
3. User Experience (UX) – Is the site’s loading speed satisfactory? Is the site mobile-friendly?
4. Backlinks & Authority –  Is the page receiving links from trusted sources?
5. Search Intent – Does the page fulfill the user's needs?

Through PageRank g Algorithms, along with ai-powered updates like BERT and RankBrain, Google analyzes these factors.

2. Google Algorithms Ka Role

Google ke algorithms web pages ko unki ranking ke hesaab se dikhana easy krne ke liye istemal hone wale complex formulas hai. Ye search results ko improve karne ke liye update hote rehte hai.

🔹 Google Ke Kuch Important Algorithms:

• PageRank - Webpages ko backlinks aur dominance ke basis par rank karta hai.
• Panda - Duplicate ya low quality content ko punish karta hai.
• Penguin - Spam or unnatural backlinks ko identify karta hai.
• Hummingbird - User intend ko jaanne aur uske accordingly relevant dikhane mein help karta hai.
• BERT - Complex query ka response natural language processing se uthata hai.
• Core Web Vitals - Page ki speed, interaction aur activity control karne ke zar kahat ranking increase karta hai.

3. Google Search Process – Step-by-Step

Suppose a user searches for “best smartphones under 20,000”, below are the approximate steps Google will take:

• User Query Enter Karta Hai –  User types in their query in the Google search box. 
• User Query Ku Google Ko Process Karan Kaka Google Nao Phrase Ku NLP (Natural Langue Processing) Ai Aur Algorithms Ki Sahita Se Process Karta Hai. 
• Google Search Karta Hai Index Rank Par Google Dhokedar P-pages dhinmpat Dunan Google’s index. 
• Ranume Factors Algorithm Apply Hote Hain – Is Backlink Content, Keywords Aur UXs I Rather Ka Signals Kya Ka Kiya Hota Hai. 
• Dikhati Hain SERP Google Best Search Results Ko Organize Karke Show Karta Hai.

4. Google Ke Extra Features

Google provides advanced functions along with search results and does not limit only to organic search results. 

• Featured Snippets: Sometimes, Google tends to show a direct answer box that summarizes the content of a given page.
• People Also Ask (PAA): Includes a segment where associated queries along with their answers are provided.
• Google Ads: Google also displays paid advertisements which appear above or below the organic search results.
• Google Images & Videos:  In the case of visual search queries, Google shows images and videos from YouTube.

5. Google Search Ranking Improve Kaise Karein?

Google par top rank kehne ka matlab hai ke webpage khushi se kisi bhi cheez ka search karne par page ko pehchaantey. Yeh mazeed asaan banane ke liye hume SEO yani Search Engine Optimization istemaal karna partey hai.

🔹 Google Ranking Improve Karne Ke Tips: ✔ Naya Content Likhein – Nazriyat ya khayalet yaade nahi reh jatey lekin mawaad azmayein aur maqabad shanti mile.

✔ Need Keywords Use Kare – Keywords ki monitoring properly karein aur zyada khudai nahi karein. 

✔ Website Ki Speed Badha Dein – Trampolining milne par aashiyan zakhm na hone par hath rakh diye jaayein.

✔ Website Responsive – Rules and Laws ka vargiciksheya Poseidon bana, digits drop болоило.

✔ Secret BACKLINKS – Ghar pe mat aa geyen toh authority jitni milti hai utne prajananon trustworthy sprouting ke pahlu se back limbo mila. 

✔ Page Rank Kar Raha Hai – Top-level domain aapki wazaakat ka sahi istemaal kar raha hai.

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